PROFESSIONAL EXPERIENCE:
James Allen
Marketing Project Manager | Hertzlya, Israel | 2023-2024
As a Marketing Project Manager, I managed end-to-end delivery of marketing initiatives for US and global audiences, including promotions, new product launches, and special projects, prioritizing based on their potential impact on business goals. I worked closely with developers, product managers, retention, performance, designers, and content writers on marketing strategy, campaigns, product optimization, ensuring a smooth and timely execution of all projects.
My favorite aspect of the job? Being part of people’s love stories!
Quality Score
Marketing Project Manager | Tel Aviv, Israel | 2021-present
What started as an internship ended up becoming my full-time job. See, I got the opportunity to complete an internship during my MBA and knew there was not a better place than Quality Score to do it at.
I was involved in daily operations and procedures. I created multiple spreadsheets, project kickoffs, and retrospectives.
I also managed several projects including 1) the company’s rebranding process in which I had to coordinate between external contractors, copywriters, designers, stakeholders, and more, 2) Q4 creative strategy for over 19 accounts 3) onboarding new clients, and more!
Digital Copywriter | Tel Aviv, Israel | 2020-2021
I worked part-time during my MBA as a digital copywriter. For my role, I was in charge of creating concepts and scripts for highly engaging videos, social media posts, and landing pages.
I got to work with a diverse team of designers, campaign managers, other writers, and even the growth team to reach over 1M views a month.
Oh, and I also oversaw and approve all the Spanish content that gets produced for 4 different products. It was fun!
Powtoon
Social Media Manager | Tel Aviv, Israel | 2020-2020
As the social media manager, I created and implemented a strategy for all our social media channels. I also discovered the need for the Spanish-speaking market, so I created copy for landing pages, PPC campaigns, articles, and even video templates, bringing extra revenue to the marketing department. Oh, did I mention that I also reached 10K followers on Instagram? Hello, swipe up feature!
PubPlus
Content Manager | Tel Aviv, Israel | 2019-2020
My day would start with a Nespresso cup of coffee, followed by some toast or cake (each day they would bring us something different), and head to my desk to do some analysis on my social campaigns. I would then edit articles to optimize them depending on user behavior. And then, I would create even more social media campaigns.
I would also train newbies on internal communications, organization, how to properly use Asana, and more. This is a project I initiated and continued until I left.
Imprint Social
Marketing Community Lead | Tel Aviv, Israel | 2018-2019
My first job in Israel after making alyah! I started at Imprint as a part-time employee while I was doing an intense Hebrew program in the mornings. I would often assume the Team Leader position whenever he was out sick, and soon after became the go-to person for my boss and other project managers. I got promoted to a different project in which I helped with project management and the internal rebranding of all our documents in the office.
Besides that, I created multiple social media posts and engaged in discourse to influence our followers.
Argyle Interactive
Creative Coordinator | Philadelphia, PA | 2017-2018
I decided to stay local for my third and final co-op.
At Argyle, I created multiple articles and social media posts for different clients, ranging from Cookie Cups, Cybersecurity, Entrepreneurship school, and even a CPA. I also coordinated multiple photoshoots, helped organize events, and even got to sit together with clients to brainstorm new marketing ideas.
BOMAH
Social Media and Content Creator | Tel Aviv, Israel | 2016-2018
I packed my bags and moved to Israel for my second Co-op thanks to Masa Experience.
I divided my co-op into two smaller internships to get a better sense of the different companies in Israel.
I did everything and anything at BOMAH. I kept in touch with clients and customers, I wrote copy for the website, and somehow, I also coded it. I even helped Itzik publish his book “Pass the Chutzpah, Please” AND even continued to work with him once I returned to Philly.
Upright Technologies
Marketing Assistant | Tel Aviv, Israel | 2016-2017
I packed my bags and moved to Israel for my second Co-op thanks to Masa Experience.
I divided my co-op into two smaller internships to get a better sense of the different companies in Israel.
At Upright, I managed all the social media handles, wrote multiple articles about posture, reached many publications and magazines to spread the news about the company, and even maintained the relationships with “El Corte Ingles”, Spain’s biggest department store.
I also achieved a perfect posture and have not looked back since.
The Odyssey
Editor in Chief | Philadelphia, PA | 2015-2017
What started as a simple hobby ended up leading me to become the Editor In Chief of the Drexel chapter.
Within 3 months, I went from being a writer to a contributor editor to the Editor in Chief, leading over 40+ writers, social media managers, and editors.
Not only that, but I produced a high number of articles while also editing my writers’ pieces.
ROAR for Good
Marketing Assistant | Philadelphia, PA | 2015-2017
I have to admit that I assumed many hats in my two years at ROAR for Good. Starting as an intern, I helped with everyday tasks such as spreadsheets, cold emails, and even some PR tactics. I also went to considerable startup events to promote ROAR for Good, wrote a couple of articles for the company, and even got to model with the product. Peep my hands on their site!
Staff Writer / Social Media Director/ Sorority Laison
Her Campus Drexel | Philadelphia, PA | 2014-2017
My time at Her Campus Drexel was one of my favorite parts of college. See, I started as a staff writer producing, editing, and photographing content for multiple articles a month. Some of which were published on the national site, reaching over 1M readers! Then, I became the social media director, increasing our audience and readership by 100% in three weeks. I also assumed the role of Sorority Liaison in which I served as the main point between Greek Life and Her Campus Drexel.
And my favorite part? I also helped plan and execute the “Co-op Couture Fashion Show”, an event that focused on teaching students how to properly dress for a successful internship.
Founding Sister and VP of Communications
Delta Gamma Eta Upsilon | Philadelphia, PA | 2015-2016
I am proud to be a founding sister of Delta Gamma Eta Upsilon and the first VP Communication of the chapter.
Not only did I oversee our social media channels, chapter website, branding, and overall marketing initiatives, but I also helped write and approve the chapter’s bylaws and standing rules, kept a log of all our documents, and organized weekly meetings for both our E-board and our chapter (which included over 60 girls)
Marketing and Communication Intern
This was the first co-op I did at Drexel University. As the Marketing and Communication Intern, I wrote different a plethora of copy including newsletters, invitations for donors, immigrant stories, and event reviews.
Personal Project:
Jewtina Eats, Founder and Writer, January 2017-Present
Tell 15-year-old Orly that she would have a food blog and she would never believe you. And here I am, 11 years later writing all about my favorite restaurants, recipes, and my journey as a newly diagnosed Celiac!
Education
Master’s of Business Administration
Tel Aviv University | Tel Aviv, Israel | Dean’s List | 2020- 2021
Specializaion in Venture, Innovation and Entrepreneurship
Assumed project management positions in different projects, increasing productivity by being the point of contact between professors & students. Created and managed the Sofaer GMBA Alumni Network events and database.
Bachelors of Art | Communications
Drexel University | Philadelphia, Pennsylvania | Cum Laude | 2014-2018
Specialization in Public Relations and a double minor in Writing and Marketing.
Completed three six-month co-curricular co-ops (full-time jobs) as a Communications and Marketing intern, Marketing Assistant, and Content Coordinator while graduating a year ahead of time.
Attributes and Skills
Languages: English (native), Spanish (native), Hebrew (advance conversational)
Technical Skills: Asana, Basic HTML, Budgeting, Buffer, Canva, Facebook AdManager, Google Analytics, Hootsuite, Microsoft Office, Monday.com, Notion, Photoshop, Project Scoping and Planning, Snapchat Ad Manager, Taboola, TikTok,Trello, Twitter Ads, Verizon Media Native, Wix.
Professional Skills: Communication, Conflict Resolution, Content, Decision Making, Delegation, Editing, Leadership, Management, Negotiations, Organization, Planning, Problem-Solving, Risk Management, Team Work, Time Management.
Qualities my colleagues endorse: Color-Coding, High Energy, Marketing & Social Media Consulting, Motivation & Drive, Organization, Project & Time Management, Writing & Editing, and Picking the Best Restaurant in Town.